Your external performance marketing department

We build the ecosystem for predictable growth.

You work directly with a senior who understands your business: profit, margin, retention, not just ROAS. Our system is built so the channels work together, with distinct roles, tailored to your business.

Ema
Roberto
Sorana
Andreas
Ramona

They chose to work with us.

StayFitGym
Luna Home
Depozitul cu Baterii
Bilmag
Mobila Lonamad
Hypernatura
The Bucharest British Dental Place
Chilli Hills
Hidroplasto
House of Aya
BestCare24
The starting point

The problem is rarely traffic.
It's the system that turns it into customers.

Most businesses add budget, switch agencies or test new creative, and ROAS keeps dropping. More often than not, the problem isn't in the ads. We look at where the road from click to customer breaks: tracking, funnel, retention. That's where growth is won or lost, not in the Ads Manager.

That's why we look at the system before we set the strategy.

TikTok
Instagram
Google Analytics
Reddit
Pinterest
TheMarketer
LinkedIn
YouTube
Google Ads
Meta
Extended
Google
Why us

Three things that make us different.

Growing an online store or an online business has its own obstacles - we understand your challenges.

A senior on your ad accounts, not a junior.

You work directly with the people who make the decisions, not an account manager learning on your money. We keep a limited number of clients so we can be genuinely involved, for years.

We look at the business, not just the Ads Manager.

We understand profit, MER, retention and LTV - not just what the platform reports. We connect marketing to your business reality, because we optimise a healthy business, we don't rescue a broken one.

We tell you the truth, even when it's not in the ads.

No false ROAS guarantees, no hype. If we can't do better, we tell you straight. A free audit is a disguised pitch - that's why we prefer honesty from the first conversation.

The AdFluence Method

A system, not a list of services.

The process by which we build you a predictable growth infrastructure, on seven connected pillars, not isolated channels. The channels work with specific roles: Meta creates demand, Google captures it, email retains, retargeting ties it all together.

It all starts with a Diagnostic:

We go into the Meta Ads, Google Ads and Google Analytics accounts and check whether the funnel is correct and connected, whether the approach is truly omni-channel. We want to see how the business has worked so far, what broke and where - because you can't read a business from the Ads Manager alone.

Numbers

Real results,
across different industries.

These numbers don't come overnight and differ for every business.
But we can explain and replicate them.

More than
300+
orders a day
for an online fashion store.
Revenue of
500,000
generated in the first 6 months
for a home & deco business.
ROAS
>15
for over 2 years
in the same Meta campaigns.
Just over
20,000+
leads generated in 2025
at a stable cost per lead.
Revenue of
25,000
recurring monthly from email
for a single online store.
Growth of
>87%
in sales, from Q3 to Q4
held into the next quarter.
€3M+ ad spend
managed across platforms
€7M+ revenue
generated for partners
18+ businesses
scaled predictably
4+ years
of AdFluence
Who it's for

We're not for everyone. And that's ok.

We work with a limited number of businesses, so we can be genuinely involved. That's why we prefer to be direct from the start: here's who we work well with and who we don't.

We're a fit if:

You have an online store or a mature online business and want to scale it predictably, not start it from zero.

You see marketing as business infrastructure, not a button to switch ads on.

You're looking for a long-term partner who tells you the truth, not an executor who delivers blindly.

You understand that sustainable results take time and that we don't work with false ROAS guarantees.

We're probably not, if:

You're looking for the cheapest offer or guaranteed results overnight. We don't work at the lowest price, nor with promises we can't keep.

You want execution only on ads, without looking at the business beyond the Ads Manager: profit, margin, retention.

You're just starting out and don't yet have a validated product or steady sales. We build on what already works, not from zero.

You switch agencies often chasing a higher ROAS month after month. We bet on multi-year relationships, not sprints.

Let's talk

We'll see if it makes sense to work together.

Who we are

The people who work on your account.

AdFluence is a boutique, founder-led agency, plus a small, dedicated team. We're not a volume agency with dozens of accounts and junior account managers. We work with few clients, over years, because involvement demands it. We believe good performance marketing comes from transparency, business understanding and work done with care. Not from hype.

Roberto

Roberto T.

Co-founder

Roberto builds growth systems that last. His 9+ years on Meta Ads taught him that consistent scaling comes from structure: connected channels working together. He finds the growth lever where others only see a ceiling.

Ema

Ema M.

Co-founder

With Ema, nothing starts on guesswork. Before the first campaign, she understands your business and your history - because 6+ years in Google Ads and over €100,000 managed monthly taught her that the answers most people miss are right there, in the data.

How it goes

From the first conversation to the first results.

No surprises and no inflated promises. This is what the road looks like, from the first talk to a system that produces.

1

Initial conversation

We talk and decide together whether it makes sense to work. We understand where you are, what you want to build, and tell you straight if we can do better.

2

Diagnostic

Before any promise, we look at: tracking, funnel, channels, economics. We want to understand the business, not just the ad accounts.

3

We build the system

We set up the growth infrastructure on the pillars of the AdFluence System, the platforms connected to each other with clear roles.

4

We optimise and report

We run, measure, adjust. We report decisions and real results, monthly - not dashboards no one reads.

Partners

Partners that raise the bar.

We build on solid infrastructure. That's why we work alongside platforms your growth can rely on.

eCommerce platform

Extended

eCommerce platform for B2C and B2B online stores.

  • 19 years in market
  • 300+ merchants
  • B2C & B2B
Marketing automation

theMarketer

Email, SMS, automation and loyalty platform for online stores.

  • Email & SMS
  • Automation
  • Loyalty
SEO specialist

Ranko

External SEO specialist for eCommerce and service businesses, involved like a colleague in your team.

  • 7+ years
  • 50+ projects
  • eCommerce & B2B
Platforms

We work on your platforms, not ours.

We integrate natively with your store and your ad channels. We pick the tools that produce, not the ones that are convenient for us.

Site & eCommerce

Extended Shopify WordPress MerchantPro Gomag

Advertising

Meta Ads Google Ads TikTok Ads Pinterest Ads LinkedIn Ads Reddit Ads Apple Ads ChatGPT Ads
Questions

Questions? Answers.

Three things: you work directly with a senior (not a junior), we look at your entire business (not just the Ads Manager) and we tell you the truth (including when the problem isn't in the ads). Not by how many channels we tick off.

It means we operate like your in-house marketing team, but external, senior, and without hiring anyone. You own the infrastructure we build; we run it.

We work best with online stores or mature online businesses that already have steady sales and want to scale predictably. If you're just starting out or looking for fast execution without strategy, honestly, we're not the best fit for you.

Directly with the seniors who make the decisions, not with junior account managers learning on your account. We're a boutique, founder-led marketing agency, and that's why we work with few clients: real involvement demands it. A senior can't know 30 businesses in depth at the same time. Few clients, multi-year relationships, real involvement.

We cover everything PPC: Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads and Reddit Ads. But we don't start from "which channel do you want ads on" - we start from the business and choose the channels that make sense for you. Technically, we manage them all; strategically, we use only the ones that produce.

We don't sell a channel, we sell the system. We can start where it makes sense after the diagnostic, but ads are one component of the system, not the offer itself. Each channel has a role: one creates demand, another captures it, another retains. What matters is how they work together, not how many you tick off.

No. Anyone who guarantees you a fixed ROAS isn't telling you the truth, too many variables depend on product, market and offer. What we guarantee is serious, transparent, data-driven work. Results come from that, sustained over time, not from promises.

We have an in-house copywriter, designer and video editor. Ad and email copy is written on tested structures, not improvised, and we make the banners and static creative ourselves - without counting each banner or billing them separately, they're part of the collaboration. If you film yourself and want editing on the clips, we decide together based on volume.

Because we don't touch anything before we understand the business. A free audit is a disguised pitch. A real diagnostic gives you a map you can use, with us or without us. The concrete details we discuss directly.

The collaboration starts with a minimum 3-month commitment, enough time to build and see real results, but we don't lock you in long-term by force. The infrastructure we build - tracking, systems, learnings - stays yours. We'd rather you stay because you see results, not because we caught you in a contract.

Let's see what we can build together.

We look at the business - where you are, where you want to get to, and whether we're the right people to take you there.

Get in touch

A conversation, not a pitch.